I’ve made tens of thousands of dollars using private label rights (PLR) content.
But, it’s also easy to screw things up with PLR. So, I’m here to stop you from making “rookie mistakes” with PLR articles, PLR ebooks and other PLR packages.
First, never buy PLR without a purpose. If you’re just buying PLR to get a bargain you’re wasting your money. How many times have you invested in PLR just to let it sit there… without action? Hey, that’s what almost everyone does. So again, just don’t buy PLR unless you have a plan for it. You need to take immediate action or you need to hold off.
Second, before you invest in PLR you need to make sure you’re getting the best possible content for the best possible price. When you find PLR that you like, be sure to search for that exact same PLR package in Google. Put the name of the package in quotes “like this” and you’ll often find serious bargains. This works incredibly well.
Third, do not just take PLR and instantly reuse it on a public web page, article directory or blog. I know you want to take action and I know you’re trying to save time. But, don’t just slap that PLR content out there without first making updates and modifcations to it. You want unique content out there… or the Google Monster will eat your lunch.
OK, so those are three things you can do right now to avoid big mistakes. And, just for fun, here’s a summary for you:
- Always buy PLR with a clear purpose in mind
- Always hunt around for the best possible price
- Always edit, update and augment your PLR
If you just do these three things you’ll be ahead of 99% of all internet marketers. You’ll get better content, get better prices and you’ll make more money.
Now, please tell me… what are you biggest questions about PLR? What do you want to know? Leave your comments below.
~ John
{ 15 comments… read them below or add one }
Usually people subscribe to monthly PLR services and end not up not using the materials because of lack of focus. If you receive PLR on a variety of niches, do not even think or worry about how you are going to possibly use all that PLR material in a month before the next batch is released. The important thing is to know which material you can use right now and take action, and stop worrying about the material you won’t be able to use.
I also find it useful to subscribe to targeted/niche PLR services as they help you get more focused and get things done, instead of suffering from information overload from receiving 400 PLR articles on a multitude of topics.
Cheers!
I don’t use PLR stuff much, but great tips.
Biggest question… what’s your most profitable but easiest method for using PLR to bring in the revenue?
Busted! I have a USB hard drive that’s full of PLR stuff.
Your tips and Suzanne’s are good advise (I’m becoming a bigger Suzanne fan all the time).
The need to rewrite depends on how you’ll use your PLR. Getting unique content is mostly important for making Google happy, and I’m getting pretty sick and tired of those guys.
If you use the material in email/autoresponders there’s really not as much need to change things – other than affiliate ID’s of course.
The same is true for free reports and ebooks. Google can’t see those downloads, so rewriting for uniqueness isn’t so important. But like Gail said, those graphics and absolutely the title need some tweeking.
Hi John,
Thanks for the tips on PLR. Them 3 simple rules should be used when not just buying PLR but also if you are thinking of buying a product. It is so easy to just jump on the bandwagon and purchase the next big thing.
I always use PLR as a reference or guidance to help me with creating content. If you just blatantly copy what you have got you may as well have the same sites as all the other people that have purchased the PLR.
Hope you are well and thanks again for doing the interview with me. Just struggling to get some other candidates to interview.
Cheers
Craig
Craig,
Great advice! I must admit that I have chased far too many shiny objects when I should have been concentrating on the basics of what I was already doing.
It is amazing and overwhelming the volume of new things that come down the pike everyday!
Macky
Hey John,
Great PLR tips. I always make sure to massage the content when I use it. I definitely like Susanne’s additional suggestions. A great way to get the most mileage out of your PLR.
Thanks!
Macky
Absolutely true John.
Anyone who says they’re not guilty of at least one of those screw ups is a liar. Myself included. lol
I have been curious as to what percentage unique a rewritten PLR article should be to pass the google test, or the ezine test for that matter. I had one article declined because I forgot to rewrite one sentence and it was therefore not “original content”..
Great tips John! Rewriting is always key. Another place people may overlook are any graphics that are included with the package. While it is tempting to use “as is” they are a visual mark that the product is being marketed by more than one person. The other day I found four books on the first 3 pages of an Amazon search that all had the same ebook graphic – but four different authors. Three didn’t even bother to change the title of the product!
It is also good when the content can be used in different ways as Susanne describes. If you are working with offline businesses you can use the content to develop a newsletter for your client or if you have enough content in the same niche you can use the research from the articles to develop a fixed term membership that is delivered via an autoresponder.
So many ways… so little time!
John, I thought you were right this post just for me! LOL! My hard drive looks like the library of congress. I don’t think I have any relevant questions as I have been doing this for awhile but but hey, thanks for reminding me…there are a lot of products on the market …so, to repeat what you said…
“Only purchase what you need at the time you need them.”
Thanks John,
Sofia
Great tips, John! I am very good at doing #2 and #3, now I need to work on the first one! I have a hard time resisting good PLR, even when I don’t have a plan for it. I’m working on getting better at that, though.
Now I just need to start using all of the “good deals” I’ve bought in the past. LOL
Teresa
Hi John,
Great advice, I learned early that cheap PLR is first and foremost… CHEAP! I never thought about using Google to comparison shop PLR, most of my PLR comes from memberships that cater to information in my primary niche. And finally, I am guilty of breaking #3, primarily with regard to the amount of editing I do. Small articles aren’t a problem, larger documents are more daunting. I could probably have more unique PLR based products if I edited more. I think there is a balance point where the amount of editing balances with the time one saves by purchasing PLR.
Thanks for the pointers,
Charles
I don’t care if you spent $5 or $500 on it – the combination of John’s post and Susanne’s comments, both great, tells me this: MAKE IT YOURS.
For the love of Mike that’s what we’re paying you for, right?
BTW, nice work telling us what we need to know “above the fold,” then recapping it at the bottom.
Cheers!
Great tips John. Here’s another one. Don’t just use the PLR content once. For example, if you buy a pack of 10 articles, start by posting them to your blog (rewritten of course as you suggested), then take the same 10 articles and turn them into a short report that you can then use as a freebie to build your list etc. Turn the articles into powerpoints and record videos that you can then upload to youtube etc.
Excellent post Susanne.